Supercar Luke - Supporting a Passion
brief
strategy
outcome
Capture and create a video series to ignite passion with young automotive enthusiasts around the world.
Work in collaboration with a rising automotive star who can relate to the perfect audience. Follow his journey and bring his videos to life.
A digital sensation at the age of 14 with over half a million views in the first 6 months.
Oh and one very happy kid!
“i’m just a kid that loves cars!”
