McLaren Glasgow - Drive
Brief
strategy
Outcome
Capture the client experience at the launch of the all new Artura at Knockhill Racing Circuit.
Make on-track performance the focal point. Use short form editing techniques and sound design to generate excitement.
Mclaren Customer:
“What an incredible car, seriously responsive, high performance with fantastic handling and build quality. Can I have another go?”
With Artura, we started with a clean sheet. The McLaren Carbon Fibre Lightweight Architecture (MCLA) at its core is all-new. As is the High-Performance Hybrid powertrain. And so much more.
